Packaging that reflects the quality inside.

Craftsmanship

Chivas Regal 18

Every exceptional pack begins as an idea.

Every exceptional package begins long before the first sheet is printed. For Chivas Regal 18-year-old, it started with a white blank prototype. No graphics, no finishes, just the working idea. That gave us and our client space to shape the experience together.

From there, every detail was chosen with purpose: materials, foiling, embossing, colour, assembly. The result is a pack that feels as considered as the whisky itself.

Planned with care, delivered with certainty, and built in close partnership from first sketch to final delivery.

Craftsmanship

Amarula Gold

A launch pack you open and pour from.

Amarula Gold needed a launch pack that showed how it differs from Amarula Cream. It is double-distilled and aged for 24 months in oak.

The concept was built around four cocktail recipes, so you can open the pack and pour on the spot. It holds the bottle, three highball glasses and the instructions.

The design is a high-rise building, with matt black walls and gold foil windows that evoke a New York night. The four walls open down to reveal the bottle and the cocktail visuals.

Inside, an insert with precision cut-outs and dark foam secures the heavy 750ml bottle and the glasses.

Innovation

Royal Flush

A pack that keeps its hand hidden.

Royal Flush is a short-run, limited-edition gin, and the brief was a luxury keepsake box crafted in line with what is in the bottle. The gin is distilled five times from hand-selected French wheat and blended with pure water.

The boxes fan out from a simple rectangle into an angular, architectural shape that shields what is hidden inside. Turn them around and they reveal the bottle and the gift, a play on a hidden poker hand: the royal flush.

The materials follow the simplicity of the ingredients. Crisp white paper for the pure water, a slight texture for the wheat, and only the name printed, in black ink.

Innovation

JC Le Roux Scintilla

A pack that became part of the gift.

We proposed a pack that would become part of the gift itself: an ice bucket with a second life. It answered two trends of the time. One was the move to environmentally sustainable packaging. The other was a way of living that was on the go and about sharing experiences with friends, under the theme “celebrate anywhere”.

Buy the bottle, fill the pack with ice and serve straight from the box. It stays watertight for 12 hours.

The curved, flowing shape takes its cue from what defines Scintilla: persistent, gentle bubbles.

The first edition was made in a black material flecked with gold, a nod to the bottle and its bubbles. It was so successful that it returned for the anniversary in this second edition. This one is wrapped in a leather-like material with a floral design that brings out the feeling of nature and the outdoors.

Gold Pack Awards, Best in Paper and Gold for Promotional Packaging, 2015. AfriStar Awards, Best in Beverage, 2016.

Sustainability

Bell's Special Reserve

A frame for the colour of the whisky.

Bell's Special Reserve is richer than standard Bell's, with notes of honeyed fruit, malted cereal and soft vanilla. The challenge was to showcase the colour of the liquid while staying true to the brand.

Windows on both sides let the light through. The bottle is suspended in a frame, held at the cap and the base, and the insert liner is gold metallic foil board.

The whisky is aged in oak for at least eight years, so the outer is made from wood shavings, pressed and laminated to a baseboard, with a real wood grain.

The result is dark blue with gold foil, a natural wooden outer and a framed bottle.

Sustainability

Bushmills

A festive pack without the metal.

Bushmills asked for two festive gift packs, one for a single bottle and one for a bottle with two tumblers, that would stand out while keeping the Bushmills feel.

The standard Bushmills box is a rounded-corner square held by a metal base and top cap. For a once-off promotion, the mould cost made those metal closures too costly.

Our answer was a carton that folds flat with no end caps. The rounded front corners are held in shape by the top and bottom flaps.

A high-gloss mirror finish gives the board its golden look, with a subtly embossed bottle and a strongly embossed logo.